Dr Hajo Morallane
Dr. Morallane is a respected author and speaker renowned for her insightful and inspiring work and presentations. Her writing and speaking engagements are designed to empower individuals and organizations to reach their full potential and achieve their goals.
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Dr. Morallane is a respected author and speaker, known for her insightful and inspiring presentations. Her writing and speaking engagements are designed to empower individuals and organizations to reach their full potential and achieve their goals.
Out Now!
get your copy today!
About Dr Hajo
Dr. Hajo Morallane is a trailblazing leader, entrepreneur, and academic dedicated to empowering individuals and organizations to reach their full potential. With a distinguished career spanning multiple industries and continents, Dr. Morallane brings a unique blend of business acumen, academic rigor, and personal insight to her work.
Entrepreneurial Journey
As the founder of Hafro Direct Selling, AptTick entrepreneurship support and training platform, and eKodimo Publishers, Dr. Morallane has demonstrated her commitment to innovation and entrepreneurship, driving individuals and organizations toward achieving their goals and building lasting legacies.
Academic Excellence
Dr. Morallane’s academic credentials are impressive, with a Master’s in Science from the University of Massachusetts (USA), a Master’s in Taxation from the University of Johannesburg, an MBA and PhD in Entrepreneurship from the University of Pretoria, and an Executive Management Program from Henley Business School. She has also completed a Postdoctoral Fellowship through Essex Business School in the UK.
Corporate Experience
With senior executive roles in the financial services sector at FNB, RMB Private Bank, Alexander Forbes, Deloitte, and SARS, Dr. Morallane’s expertise in operational management, planning, and strategy development has driven business growth and innovation.
Leadership and Legacy
As a natural leader and mother of boys, Dr. Morallane is passionate about youth development and empowerment, equipping young people with the skills and confidence to succeed in an ever-changing world.
Author and Distinguished Speaker
Dr. Morallane is a respected author and speaker, delivering insightful and inspiring presentations that empower individuals and organizations to reach their full potential.
Empowering Others
At the heart of Dr. Morallane’s work is a deep commitment to empowering others, driven by a passion for helping people discover their strengths and build lasting legacies. Her work is a testament to the power of entrepreneurship, innovation, and leadership in shaping a brighter future.
At the heart of Dr. Morallane's work is a deep commitment to empowering others
Dr Hajo Morallane PhD
Businesses
Thought Leadership
At the heart of Dr. Morallane’s work is a deep commitment to empowering others
Academic Article
Academic Article – Cognitive Adaptability and Narrow Personality Traits (Botha and Morallane)
Entrepreneurship & Stewardship
The relationship between personality traits and cognitive adaptability of established entrepreneurs
From Phd to Entrepreneurship
The relationship between personality traits and cognitive adaptability of established entrepreneurs
From Phd to Entrepreneurship
The relationship between personality traits and cognitive adaptability of established entrepreneurs
Should you start an ecommerce business as a side hustle?
Dr Hajo Morallane believes ecommerce was made for side hustlers. In this video, she explains why.
Cognitive adaptability and narrow personality traits
Proposing a person–entrepreneurship fit for established
entrepreneurs in South Africa
Book By Dr Hajo
The ''Y'' in Entrepreneur
By Dr Hajo Morallane
In this inspiring book, Dr. Hajo Morallane shares her expertise and personal journey to help entrepreneurs discover their purpose and passion in business. She provides practical guidance on identifying and pursuing one’s “why,” setting meaningful goals, and building a thriving business that aligns with one’s values. The book also offers valuable insights on overcoming obstacles, including how to deal with rejection and setbacks. Dr. Morallane candidly shares her own experiences, revealing how she overcame challenges to build a successful business that not only thrives but also empowers others. A key aspect of her approach is creating opportunities for others to build generational wealth. Importantly, Dr. Morallane writes to challenge the culture of “tenderpreneurship” that often promises overnight success. Instead, she offers a refreshing perspective that emphasizes hard work, dedication, and sustainable entrepreneurship. By sharing her story and expertise, Dr. Morallane aims to inspire and equip young entrepreneurs with the tools they need to build lasting businesses, achieve their aspirations, and create a meaningful impact.