Dr Hajo Morallane

Dr. Morallane is a respected author and speaker renowned for her insightful and inspiring work and presentations. Her writing and speaking engagements are designed to empower individuals and organizations to reach their full potential and achieve their goals.

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Dr. Morallane is a respected author and speaker, known for her insightful and inspiring presentations. Her writing and speaking engagements are designed to empower individuals and organizations to reach their full potential and achieve their goals.

Out Now!
get your copy today!

About Dr Hajo

Dr. Hajo Morallane is a trailblazing leader, entrepreneur, and academic dedicated to empowering individuals and organizations to reach their full potential. With a distinguished career spanning multiple industries and continents, Dr. Morallane brings a unique blend of business acumen, academic rigor, and personal insight to her work.

Entrepreneurial Journey

As the founder of Hafro Direct Selling, AptTick entrepreneurship support and training platform, and eKodimo Publishers, Dr. Morallane has demonstrated her commitment to innovation and entrepreneurship, driving individuals and organizations toward achieving their goals and building lasting legacies.

Academic Excellence

Dr. Morallane’s academic credentials are impressive, with a Master’s in Science from the University of Massachusetts (USA), a Master’s in Taxation from the University of Johannesburg, an MBA and PhD in Entrepreneurship from the University of Pretoria, and an Executive Management Program from Henley Business School. She has also completed a Postdoctoral Fellowship through Essex Business School in the UK.

Corporate Experience

With senior executive roles in the financial services sector at FNB, RMB Private Bank, Alexander Forbes, Deloitte, and SARS, Dr. Morallane’s expertise in operational management, planning, and strategy development has driven business growth and innovation.

Leadership and Legacy

As a natural leader and mother of boys, Dr. Morallane is passionate about youth development and empowerment, equipping young people with the skills and confidence to succeed in an ever-changing world.

Author and Distinguished Speaker

Dr. Morallane is a respected author and speaker, delivering insightful and inspiring presentations that empower individuals and organizations to reach their full potential.

Empowering Others

At the heart of Dr. Morallane’s work is a deep commitment to empowering others, driven by a passion for helping people discover their strengths and build lasting legacies. Her work is a testament to the power of entrepreneurship, innovation, and leadership in shaping a brighter future.

At the heart of Dr. Morallane's work is a deep commitment to empowering others

Dr Hajo Morallane PhD

Businesses
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Natural hair and skin care

Hafro Direct Selling

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Consulting Agency

ApTtick is an entrepeneurship traing platform

 

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Publishing House

eKodimo Publishers

Thought Leadership

At the heart of Dr. Morallane’s work is a deep commitment to empowering others

PhD Thesis

Phd Thesis in Entrepreneurship

Academic Article

Academic Article – Cognitive Adaptability and Narrow Personality Traits (Botha and Morallane)

Entrepreneurship & Stewardship

The relationship between personality traits and cognitive adaptability of established entrepreneurs

From Phd to Entrepreneurship

The relationship between personality traits and cognitive adaptability of established entrepreneurs

From Phd to Entrepreneurship

The relationship between personality traits and cognitive adaptability of established entrepreneurs

Should you start an ecommerce business as a side hustle?

Dr Hajo Morallane believes ecommerce was made for side hustlers. In this video, she explains why.

Side Hustles and full-time entrepreneurship

When is the right time to jump ship?

Cognitive adaptability and narrow personality traits

Proposing a person–entrepreneurship fit for established
entrepreneurs in South Africa

Book By Dr Hajo

The ''Y'' in Entrepreneur
By Dr Hajo Morallane

In this inspiring book, Dr. Hajo Morallane shares her expertise and personal journey to help entrepreneurs discover their purpose and passion in business. She provides practical guidance on identifying and pursuing one’s “why,” setting meaningful goals, and building a thriving business that aligns with one’s values. The book also offers valuable insights on overcoming obstacles, including how to deal with rejection and setbacks. Dr. Morallane candidly shares her own experiences, revealing how she overcame challenges to build a successful business that not only thrives but also empowers others. A key aspect of her approach is creating opportunities for others to build generational wealth. Importantly, Dr. Morallane writes to challenge the culture of “tenderpreneurship” that often promises overnight success. Instead, she offers a refreshing perspective that emphasizes hard work, dedication, and sustainable entrepreneurship. By sharing her story and expertise, Dr. Morallane aims to inspire and equip young entrepreneurs with the tools they need to build lasting businesses, achieve their aspirations, and create a meaningful impact.

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EKodimo Publishers

Welcome to EKodimo, meaning ‘The Next Level’. As an avid reader of thousands of self-help and business books, I’ve gained valuable insights and inspiration that have transformed my life and career. With a PhD in Entrepreneurship, MBA, and Higher Diploma in Taxation, I’ve leveraged my international experience and expertise to drive business growth and innovation. Now, I’m passionate about paying it forward.

Through EKodimo, I aim to empower others to discover the hidden gems in the stories of entrepreneurs who have overcome challenges and achieved success. We want to tell our own stories of how we are changing our lives, and inspire others to do the same. Our inaugural trilogy, launching in 2025-2026, is designed to provide actionable insights and strategies for entrepreneurs seeking to make a lasting impact.

Join us on this journey to empower entrepreneurs, foster innovation, and build a brighter future for Africa and beyond – one book at a time.

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